Identify the right opportunity for your business
I examine the following from your company’s perspective:
- Demand and growth prospects: Market size, key demand drivers and long-term potential.
- Customers and procurement: Customer segments, decision criteria and supplier qualification requirements.
- Competitive landscape: Competitor positioning, alternatives and your distinct competitive advantages.
- Regulatory feasibility: Key local rules, required certifications and sustainability and ESG requirements.
- Commercial feasibility: Barriers to entry, resources required and the assumptions that drive profitability.
Beyond the attractiveness of the market itself, I test whether the opportunity is realistic for your business once risk is taken into account.
Bring local insight into the analysis
I combine focused research with experience and networks in Norwegian industry. Acting as your local representative, I speak with market participants, potential customers and partners with appropriate regard for confidentiality.
By handling local work, I help you understand customer expectations directly without adding to the workload of your own team.
I distinguish verified facts from market assumptions and provide clear recommendations grounded in evidence.
Choose an entry strategy
Drawing on market insight, we assess establishing your own business, acquiring a company or working with a Norwegian partner. I clarify the assumptions, resource requirements and risks of each option and recommend next steps before you commit further time and capital.
Experience turning analysis into strategic decisions
- Asian shipbuilding group: Led a confidential assignment for a major shipbuilding group, assessing opportunities in the subsea vessel market. I matched market demand with the yards’ technical capabilities to clarify the direction for business development.
- Subsea 7: Analysed oil and gas markets to support strategic and financial decisions relating to complex offshore projects.
- Norsk Tekstilgjenvinning: Challenged overly optimistic growth assumptions through a business assessment, leading to substantial revisions of business plans and the industrialisation timetable. Aligning investment with realistic demand strengthened investment discipline.
These assignments required sound judgement about where to invest, which assumptions to revisit and how to protect capital.
What you receive
Structured decision materials suitable for internal discussion and management approval.
- Market opportunity report: A focused assessment of demand, competition and growth potential.
- Target and stakeholder list: Relevant companies, potential partners and decision-makers, with priorities.
- Comparison of entry routes: Establishment and acquisition compared on capital needs, time to market and execution risk.
- Risk-adjusted action plan: Key assumptions, regulatory requirements and recommended next steps.